The Greater Reading Chamber Alliance promotes staff member
Reading, PA – The Greater Reading Chamber Alliance (GRCA) is thrilled to announce the promotion of Leah Fassnacht to Senior Director of Communications & Marketing. In her role, Fassnacht will continue to oversee all external and internal GRCA communications as well as the planning, strategy and execution of GRCA marketing. Since joining the organization in 2018, Fassnacht along with Audrey Krupiak, Assistant Director of Communications & Marketing, have won numerous marketing and communications awards.
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LMG Marketing Solutions Launches New Online Comedy Series “Get to Work” Featuring Local Berks County Businesses
CLICK TO WATCH THE SHOW TRAILER ---> https://www.youtube.com/watch?v=F3_-UGtO4fAReading, PA – LMG Marketing Solutions is excited to announce the launch of a unique social media video series titled “Get to Work” that will bring both laughs and insights into local Berks County businesses. The series, hosted by LMG Marketing Solutions’ founder Limarys Rodriguez, follows her as she trades roles with various business owners for a day to experience what it’s like to work in their field—and hilariously reveals why
Reading, PA Businesses Should File FinCEN's BOI by 01/01/2025 Deadline to Avoid Fines!
The Corporate Transparency Act (CTA) requires businesses to report Beneficial Ownership Information (BOI) to FinCEN to promote transparency and combat financial crimes. As of today, November 27th, 2024, Reading, Pennsylvania, business owners have 35 calendar days (or 25 business days) left to file their BOI report with FinCEN—don’t delay, or you could face $500 per day fines! What You Need to Do:1. Determine if Your Business Must File. Most LLCs, corporations, and small businesses qualify as
GBDF secures grant funding for three local entities
Reading, Pa. – The Greater Berks Development Fund (GBDF) an affiliate of the Greater Reading Chamber Alliance (GRCA), is pleased to announce that it helped secure more than $720,000 in Local Share Account-Statewide (LSA) grant funding for three local entities. GBDF helped acquire $373,500, on behalf of the Northeast Berks Main Street Foundation (d/b/a Kutztown Community Partnership), for the continued renovations of the historic Strand Theatre in Kutztown. This grant follows the $450,000 GBDF was
Behind the Digital Curtain: How Women Entrepreneurs Build Success with Adobe Acrobat
This October, in honor of Women's Small Business Month, it's essential to acknowledge the cutting-edge tools that enable women entrepreneurs to optimize their workflows and fuel growth. Adobe Acrobat provides a robust set of features aimed at boosting efficiency, simplifying document management, enhancing team collaboration, and streamlining crucial business processes. For women entrepreneurs eager to save time and concentrate on expanding their businesses, these solutions can be transformative in the
GRCA wins PEDA marketing award
Reading, Pa. – The Greater Reading Chamber Alliance (GRCA) is pleased to announce it was recognized by the Pennsylvania Economic Development Association (PEDA) as the winner of the Economic Development Marketing Innovation Award for its talent attraction marketing campaign. The award was formally announced last week during the 2024 PEDA Fall Conference. Leah Fassnacht, GRCA’s Director of Communications & Marketing, and Audrey Krupiak, GRCA’s Assistant Director of Communications & Marketing, are managing
GRCA welcomes five new board members to two of its boards
Reading, PA – The Greater Berks Development Fund (GBDF), an affiliate of the Greater Reading Chamber Alliance (GRCA), today announced the appointment of Alvernia University President Dr. Glynis A. Fitzgerald, Ph.D.; Nicholas D, Stoltzfus, DESCCO Design and Construction President; and Fromm President & COO John Hanna to its board of directors. In July, Dr. Fitzgerald became Alvernia University’s eighth president and the first female layperson appointed in the University’s history. She served as senior
Navigating Financial Storms When You’re Between Jobs
In the unpredictable ebb and flow of modern employment, finding yourself between jobs can feel like being adrift without an anchor. But what if this transitional phase could be transformed into an opportunity for personal financial growth and stability? Imagine emerging from this interlude not just unscathed, but with a fortified financial strategy and a renewed sense of control over your economic future. This article delves into strategies designed to help you navigate the financial uncertainties of
GRCA opens Candidate Marketplace to local business community
Reading, PA – The Greater Reading Chamber Alliance (GRCA) is excited to announce the opening of the Candidate Marketplace, the newest feature of the Meet Greater Reading talent attraction program, to all Berks County businesses. This platform is designed to connect prospective residents and job seekers with local companies in the community. The Candidate Marketplace was developed in partnership with RoleCall, a national talent attraction consulting agency, to address a top pain point of local
Effective Strategies to Enhance Efficiency in Remote Work Environments
Unlock the full potential of your business by joining the Greater Reading Chamber Alliance, where connecting, advocating, and developing are our top priorities. In today's increasingly digital landscape, remote work has become a standard practice for many organizations. While this model offers flexibility and access to a broader talent pool, it also presents unique challenges in maintaining operational efficiency. This article explores practical and proven methods that can help remote teams optimize
Close the Deal: Innovative Sales Strategies for the Savvy Seller
In today’s competitive market, mastering the art of crafting persuasive sales pitches and implementing effective marketing strategies is crucial for success. As you navigate through the complexities of the market, understanding how to connect with your audience, differentiate your product, and convincingly convey your message can set you apart. This guide will explore key strategies to enhance your pitches and captivate your target audience.Know Your Audience: The First Step to Persuasion To craft a
Make Organizational Change Less Stressful With These Steps
As a business owner, it can be a challenge to manage organizational change. It's important to have the right strategies and tools in place to make the process smoother, from a solid plan to PDF tools that can help with training materials. The Greater Reading Chamber Alliance understands how stressful this process can be, both for business owners and their employees. In this blog post, we will discuss the best methods and strategies for business owners on managing organizational change.Figure Out Exactly
